IRV'S SHEET: Setting the Record Straight on Toyota and Fuel Cells

A recent Wall Street Journal headline and story stating that GM and Toyota are "doubtful" about the mass use of fuel cells is an example of sloppy reporting, at its worst. I will not speak for GM, but as for Toyota, hydrogen fuel cells will play a major role in our sustainable mobility strategy.

Our current technology is robust, reliable and durable. Our prototypes have a range of nearly 400 miles and are fully operational in sub-freezing climates, as evidenced by our recent 2300-mile drive from Fairbanks, Alaska to Vancouver British Columbia, which you can read about here.

Cost reduction and infrastructure are the remaining hurdles. The former will be met by Toyota's engineering and production savvy. The latter will require creative partnerships. At Toyota, hydrogen fuel cell technology has already moved beyond mere compliance with zero-emissions government mandates. It is now all about market preparedness.

The arrival of hydrogen fuel cell vehicles at a Toyota dealership near you is not "just around the corner." There are huge challenges ahead. But we are convinced they will be part of our future. And we will be there.

- Irv Miller, Group Vice President, Corporate Commications

GM, Toyota Doubtful on Fuel Cells' Mass Use

By EDWARD TAYLOR and MIKE SPECTOR

March 5, 2008; Page B2

GENEVA -- Top executives from General Motors Corp. and Toyota Motor Corp. Tuesday expressed doubts about the viability of hydrogen fuel cells for mass-market production in the near term and suggested their companies are now betting that electric cars will prove to be a better way to reduce fuel consumption and cut tailpipe emissions on a large scale.

Speaking at the Geneva auto show, GM Vice Chairman Bob Lutz told reporters that recent advances in lithium-ion batteries indicate that future electric cars might be able to travel 300 miles, or nearly 500 kilometers, before they need to recharge, making them much more practical as a mass-market product.

"If we get lithium-ion to 300 miles, then you need to ask yourself, Why do you need fuel cells?" Mr. Lutz told reporters. He added that fuel-cell vehicles are still far too expensive to be considered for the mass market. "We are nowhere [near] where we need to be on the costs curve," he said.

At a separate event at the show, Toyota President Katsuaki Watanabe echoed the concern about the high costs of fuel cells and noted the lack of an infrastructure to produce and distribute hydrogen fuel to a wide swath of consumers. These factors leave him with the impression that "it will be difficult to see the spread of fuel cells in 10 years' time," Mr. Watanabe said.

The comments indicate a shift in the auto industry's tone regarding fuel cells, especially at GM, which has spent the past two years highlighting its fuel-cell technologies as one of many initiatives it is pursuing to reduce petroleum consumption.

Fuel cells use hydrogen to create electricity, and have been hailed for years as the technology that will power no-emission cars of the future. Several years ago, GM essentially dropped its work on battery-powered cars to focus on fuel cells. Since then, Toyota has taken the lead on gas-electric hybrids, although it is working on fuel cells, too.

In the past two years, GM has been trying to improve its image with increasingly green-minded consumers by playing up its work on green vehicles, often with Mr. Lutz -- sometimes referred to in Detroit as Mr. Horsepower for his love of big, powerful cars -- as its chief spokesman.

The centerpiece of the effort is an electric car called the Volt, which includes a small gasoline engine to charge its battery on the go. GM hopes to launch the first Volt by 2010. Future versions may use fuel cells to charge the battery. The campaign has won fans among environmentalists for GM, a company previously scorned by many in the green crowd.

Mr. Lutz's comments in Geneva come at an awkward time for him. A few weeks ago, he told a reporter that he thinks global warming is a "crock of s -- ," raising questions about his commitment to GM's new green path. After news of his global-warming position spread on the Internet, he posted a response on GM's blog saying his personal views don't affect the company's direction.

Not all auto makers are backing away from fuel cells. Daimler AG expects to begin producing fuel-cell cars in limited quantities in 2010, Chief Executive Dieter Zetsche told reporters in Geneva. If demand takes off, Daimler could get the technology "into the cost range of conventional power trains," Mr. Zetsche said.

Comments

[Brent]

Zap electric cars are the only all-electric cars in production currently in the US. Zap electric cars are the future and cost only 1-3 cents per mile to operate. The range of the Xebra is up to 25 miles with a speed of up to 40mph.